Bailbrook Lane Press, an imprint of Xelium Ltd. It is an independent boutique publisher producing a growing collection of academic books, fiction, non-fiction, poetry and practical resources.
Xelium developed the publishing imprint including its digital presence, e-commerce operation, book production, digital publishing, distribution and marketing. This includes designing and maintaining the Bailbrook Lane Press website, developing its online bookshop and creating dedicated book sales journeys in partnership with Colour My Learning and other writers.
The work extends beyond building a publishing website. Xelium continues to develop Bailbrook Lane Press, including the infrastructure needed to publish, promote and sell books through its own e-commerce store and through major UK and international book retailers.
About Bailbrook Lane Press
Bailbrook Lane Press is a boutique micro-publisher established to bring carefully developed books and original writing to readers. Its catalogue spans fiction, non-fiction, poetry, self-development and educational publishing. The imprint places particular importance on thoughtful content, strong editorial presentation and books that provide lasting value to their intended audiences.
The publishing programme includes:
- Original fiction and literary projects
- Poetry and reflective writing
- Personal development and practical non-fiction
- Educational revision guides
- Academic workbooks and supporting resources
- Digital books and downloadable publications
As the catalogue develops, Bailbrook Lane Press requires more than a conventional publisher homepage. Each type of book has its own audience, purchasing behaviour and marketing requirements. A poetry collection may rely on the author’s voice and visual identity. A work of fiction may need a character-led campaign and a series-focused website. An academic revision guide must establish curriculum relevance, explain its educational benefits and reach students, parents, teachers and tutors.
Xelium helps develop the digital and commercial framework needed to support these different publishing routes.
An Ongoing Publishing Partnership
The Bailbrook Lane Press project continues to develop as the catalogue expands. Xelium provides ongoing support across:
- Website hosting and maintenance
- WordPress development
- WooCommerce management
- New product listings
- Publishing workflows
- Sales-page development
- Search optimisation
- Digital asset creation
- Book-launch support
- Marketing strategy
- Retailer integration
- Series development
Future work will include developing new areas of the catalogue, supporting forthcoming fiction and non-fiction titles and extending the sales and marketing framework established for the educational publications. The aim is to create a sustainable publishing platform that can support each book from initial development through publication, distribution and long-term promotion.
The Result
Bailbrook Lane Press now has a connected publishing and sales platform capable of supporting a varied and expanding catalogue. The project brings together:
- A clear independent publishing identity
- A scalable publisher website
- Direct ebook and digital-product sales
- Paperback distribution pathways
- Dedicated book sales pages
- Educational content marketing
- Search-focused publication campaigns
- Support for individual titles and continuing series
- Long-term technical and strategic development
For more information about Bailbrook Lane Press visit the website www.bailbrooklane.com or check out the case studies of our work below:
Case Studies
Book Landing Page Design Case Study: A View from the Bridge Edexcel IGCSE Revision Guide
Xelium designed and developed a dedicated book sales landing page for Colour My Learning’s A View from the Bridge Edexcel IGCSE Revision Guide.
Book Landing Page Design Case Study: The Curious Incident of The Dog in the Night-time Revision Guide
Xelium designed and developed a dedicated book sales landing page for Colour My Learning’s The Curious Incident of the Dog in the Night-time Edexcel IGCSE Revision Guide.
Book Landing Page Design Case Study: An Inspector Calls Edexcel IGCSE Revision Guide
Xelium designed and developed a long-format book sales landing page for Colour My Learning’s An Inspector Calls Revision Guide, the first title in its Essential Literature series of […]
The Essential Literature Revision Guide Series
The Essential Literature Revision Guide Series The Essential Literature series is a growing collection of Edexcel International GCSE English Literature revision guides created by Colour My Learning and […]