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Digital Content Creation Content designed to inform, engage and work across your website, learning environment and social media.

Looking to digital content to explain a complex service, help someone complete a course, support a campaign, answer a prospective customer’s questions or turn specialist knowledge into something an audience can understand and use…

We create digital content for websites, learning platforms, YouTube, social media and online communications, combining content strategy, design, multimedia and technical delivery.

Our Digital Content Services Find the service that fits your needs

Video Editing & Content Repurposing

Turn existing footage into polished, reusable digital content as part of your media strategy.

Library, Publishing & Distribution

Create a collection of content, publish and make it easier to discover, retain audience and increase playtime.

Interactive E-Learning Content

Create interactive activities, assessments and multimedia resources for online learning.

Integration with Online Platform

Create and integrate bespoke learning content within structured online learning platforms.

Website & New Media Content

Develop content as part of an effective web presence and wider digital experience.

Managed Solutions

Training, Guidance & Support Content

Create practical resources that help users and administrators work confidently with digital systems.

Training & Administration

We Also Help With…

Content Strategy & SEO

“We optimise your digital presence with content strategy, SEO, and analytics, so your content doesn’t just look great — it performs.”

Accessibility & Compliance

“We build responsive and accessible platforms that meet WCAG standards, ensuring your content works for every audience.”

Branding, Graphic & Visual

We design visual content to work with the wider brand and digital presence rather than existing as a standalone graphic.

Have a specific requirement for content building?

Video Editing & Content Repurposing Turn existing footage into polished, reusable digital content

Interviews, webinars, presentations and recorded discussions can contain far more useful material than a single finished video.

Xelium provides professional video editing, post-production and content repurposing, helping organisations turn existing footage into content that can be used across websites, YouTube, LinkedIn, TikTok, Instagram, Facebook and other platforms.

Our video editing and post-production services can include:

Multi-camera Editing
Audio & Video Enhancement
Editorial Restructuring
Content Mapping
Long to Short-Form Repurposing
Title, Headline, Topic & Question Cards
Branded Intros, Outros & Graphics
Standalone Topic & Highlight Reels
B-rolls & Supporting Imagery
Voiceovers & Narration
Captions & Subtitle
Product Link & Quiz Placement
Vertical Reframing & Shorts
End Screen Design & Call to Action

Library, Publishing & Distribution

Creating the videos is only part of the process. We can also help turn the finished assets into an organised and connected content library, ready for audiences to discover and use.

Web Design Icon

We can support the full process beyond editing, from organising a finished video library to publishing, optimising and connecting content across digital channels.

Video Library & Channel Organisation

Plan and structure playlists, video libraries and relationships between long-form and short-form content.

Video library and content planning
YouTube channel and playlist organisation
Consisten naming of video library
Connecting short-form clips with longer related content

Video Optimisation & Accessibility

Prepare titles, descriptions, metadata, chapters, captions, thumbnails and end screens to improve clarity, navigation and discoverability.

Search-focused titles and descriptions
Video metadata, keywords and settings
Manual chapter creation for long-form videos
Closed captions and subtitle review
Thumbnail and cover-image preparation
End-screen design, channel and related-video links

Audience Journey & Conversion

Connect video content with relevant website pages, courses, services and related videos so that viewers have a clear next step.

Call to action and links to relevant website, course or product
Designing and add native interactive quizzes to video
Directing viewers from short-form content to longer videos
Linking related videos, playlists and supporting resources
Creating clear next step

Publishing and Platform Preparation

Upload and prepare content for YouTube, Shorts and social platforms, including platform-specific copy and scheduling where required.

Video uploading and release
Preparing content for YouTube Shorts and social platforms
Platform-specific captions, hashtags and post copy
Publishing or scheduling social-media content where required

Interactive E-Learning Content Create digital learning that encourages active participation

Online learning is more effective when learners are given opportunities to interact with the material rather than simply read or watch.

Xelium develops digital learning content that can combine text, graphics, video, audio, interaction and assessment within a structured learning experience. This can include:

Interactive activities
Quizzes
Knowledge Checks
Scenario-based learning
presentations
H5P Content
Multimedia Resources
Supporting Course Materials

Our experience with both learning content and learning platforms allows us to consider how the material itself fits into the wider learner experience, from initial engagement through to assessment and completion.

Integration with Online Learning Platforms

Creating effective learning content is only part of the process. It also needs to work properly within the platform through which learners access it.

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We create and integrate bespoke learning content within structured online learning platforms, ensuring that activities, resources and assessments work as part of the wider learner experience. This can include:

Structuring learning content within courses and modules
Integrating H5P and other interactive activities
Embedding video, audio and multimedia resources
Connecting activities with assessment and completion criteria
Organising navigation and learner progression
Incorporating supporting resources and guidance
Testing content within the learning environment
Ensuring content works alongside roles, reporting and other platform functionality
Thumbnail and cover-image preparation
End-screen design, channel and related-video links

Because Xelium also designs and develops virtual learning environments, we can consider both the individual content and the system in which learners will use it.

Web & New Media Content Content designed as part of the digital experience

Need your website content to explain a service, introduce an organisation, answer a user’s questions, demonstrate expertise or lead someone towards an enquiry, application or purchase

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As part of our Web & New Media work, we develop and structure content for digital environments, combining written information with multimedia, visual assets and interactive elements where appropriate while considering:

Content
Navigation
User Experience
Functionality

Training and Administration

We support councils, schools, training providers and businesses with practical training, support and administration for VLEs and digital platforms.

VLE Training from beginner to advanced, tailored for course manager, course creator, teachers, administrative and support staff.
VLE Administration user setup, enrolments, groups and cohorts, rollovers and permissions
VLE Support designed for your team's roles and needs